Thursday, October 7, 2010

Boldness has genius

When Howard Schultz joined the management team of Starbucks early in the game, his ideas completely revolutionized their branding--and consequently--the entire coffee culture of America. The 8th chapter of his book Pour Your Heart into it is titled: "If It Captures Your Imagination, It Will Captivate Others." It begins with a compelling quote by Goethe that I think is worth remembering:

Whatever you can do,
or dream you can...
begin it.
Boldness has genius,
power and magic in it.